"The people come to read the content. The content is created by the people. This doesn't mean it's luck. Content controls it."
-"The Language of Interfaces" Presentation Deck, Des Traynor
Computers aren't just computers anymore - they are devices that compute for PEOPLE. In addition, these devices are built by PEOPLE, for PEOPLE. Thankfully there is greater attention paid to making this more evident at the first interaction between the user and interface. Content begets content. Content is the key to making an experience feel like a conversation with a friend. It makes things less scary, less daunting, and more approachable.