The Rule of Thirds, as so wonderfully described by Smart Design's Tucker Fort, is as follows:
• If we spend all our time just thinking, we are not doing (or designing)
• If we just start making without thinking, we can make the wrong thing, or miss potential
• If we don’t learn from what we have done, we cannot iterate, optimize, and build confidence in the path forward
A reminder that thinking, making, designing, and iterating are all integral parts in innovation. How they fit within the process for each specific project is variable, but they all must be present. This serves as an inspiring reminder to quit just thinking about projects, and do something, but do something consciously. Be aware of the steps you take and learn from mistakes. This is the beauty of iterative design.