http://www.elisepescheret-design.com/work daily 0.75 2013-08-30 http://www.elisepescheret-design.com/blog daily 0.75 2016-04-23 http://www.elisepescheret-design.com/blog/2016/4/2/generosity monthly 0.5 2016-04-02 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1459623246570-JSHDDXIYZTED2OJI2BXP/image-asset.png BLOG - Generosity http://www.elisepescheret-design.com/blog/2016/3/20/our-job monthly 0.5 2016-03-31 http://www.elisepescheret-design.com/blog/2016/3/15/ro0ash2alnmdo1z79dktm8x4t73svg monthly 0.5 2016-03-16 http://www.elisepescheret-design.com/blog/2015/11/8/designing-for-flow monthly 0.5 2015-11-09 http://www.elisepescheret-design.com/blog/2015/7/19/on-memory monthly 0.5 2015-07-20 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1437350419560-U74JMLLWQRKRDKSJT7MI/image-asset.jpeg BLOG - On Memory https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1437350466255-GVAYFLGGWIX4Z9MHKNTE/image-asset.jpeg BLOG - On Memory http://www.elisepescheret-design.com/blog/2015/7/19/the-beginnings-of-a-game-plan monthly 0.5 2015-07-19 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1437345167498-DED560TWKSNHDVC4X5DP/image-asset.jpeg BLOG - The beginnings of a game plan... https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1437345201066-7ZBKGPR26N76BENVABHL/image-asset.jpeg BLOG - The beginnings of a game plan... http://www.elisepescheret-design.com/blog/2014/9/24/warm-fuzzy-for-good-content monthly 0.5 2014-09-24 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1411585446535-T8R910SJ2IWNUOZCLCE9/image-asset.jpeg BLOG - Warm & Fuzzy for Good Content http://www.elisepescheret-design.com/blog/2014/9/22/the-inverted-u monthly 0.5 2014-09-22 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1411405926300-NR42Y7APAMUJ7R2BI8VY/image-asset.jpeg BLOG - The Inverted-U http://www.elisepescheret-design.com/blog/2014/9/14/the-rule-of-thirds monthly 0.5 2014-09-14 http://www.elisepescheret-design.com/blog/2014/9/2/distractions monthly 0.5 2014-09-02 http://www.elisepescheret-design.com/blog/2014/8/27/specialist-vs-generalist monthly 0.5 2014-08-27 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1409178201673-SFR7CHRRYD1I4I36H8YU/image-asset.jpeg BLOG - Specialist vs. Generalist http://www.elisepescheret-design.com/blog/2014/8/25/daily-rituals-that-inspire-creativity monthly 0.5 2014-08-25 http://www.elisepescheret-design.com/blog/2014/8/15/disruption monthly 0.5 2014-08-15 http://www.elisepescheret-design.com/blog/2014/8/14/creative-confidence-a-rediscovery monthly 0.5 2014-08-14 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1408045900861-JZFKM7X1389WQXATWVUM/image-asset.png BLOG - Creative Confidence: A Rediscovery http://www.elisepescheret-design.com/design-challenge-feastly daily 0.75 2014-11-06 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415312784921-PZLGIJLGUXR87Q6JJMXG/EPindex+copy-08.png Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551726552-1Y9H28Z3V7NIG1AFXM7U/image-asset.jpeg Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551811718-4NCJ847ZGW5B0H61421I/image-asset.jpeg Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551837726-W9XBOSP4F1WAGVGEXHUM/image-asset.jpeg Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551862195-54W7MO5CJ2GGHIPMCW5G/image-asset.jpeg Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551919528-9CJDYYC2PXB93K51RJPZ/image-asset.jpeg Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551957206-T11Y6OIGAGJH2Z1NJSU3/image-asset.jpeg Design Challenge: Feastly https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1414551996430-007ED4U2EI99NH7PZFAD/image-asset.jpeg Design Challenge: Feastly http://www.elisepescheret-design.com/new-page-5 daily 0.75 2014-11-06 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415311620185-63SF4CYANESX00BLEQW4/EPindex+copy-01.png MY WORK - SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415311620303-943NH214HV9JHNSS4R0C/EPindex+copy-02.png MY WORK - BETABRAND https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415311532571-CVRS2U9BUV0AF89OJTGF/EPindex+copy-03.png MY WORK - STARTUP EDUCATION https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415311535525-PBMK7YCG11CY4PM18KWN/EPindex+copy-11.png MY WORK - TRUE LINK 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Betabrand Click on the persona profiles below for a more detailed look inside their character makeup. https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407252276395-VLUTG1I2XQAUCBSUNPZO/Personas_02_V2.jpg Betabrand https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407252274604-6M3YBVQ5QNK94ZJG7O96/Personas_02_V22.jpg Betabrand https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407252278018-BANAR41LSAK2QSHRQBAX/Personas_02_V23.jpg Betabrand https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407819808163-8DNANRZN4BQUL2VMHABD/image-asset.jpeg Betabrand https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407252376892-GV16SGVZ7AEMMQ4SL12Q/Anna_flowsketch.jpg Betabrand https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407252376881-0HG77TAPCK45FZRQT45A/Mario_flowsketch.jpg Betabrand 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https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406409675957-7DA8CXWDK7CS5ZMCESE2/website_cover3.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406421373836-CSMK454GH3VP1EWJTLUO/SFMTA_casestudy.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406421369663-FEVXOXOZ0L7QD1F558KS/SFMTA_casestudy2.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406421480322-KKP7ACQSUUFZLQTRII5A/SFMTA_casestudy3.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406503084971-7HWR7A7WNGMVUL6MQD9Z/SFMTA_casestudy4.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406421645574-66MFG99MM0K9XR1SSNZI/SFMTA_casestudy5.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406421763383-H2VW2V6H36GAVFDBYS2D/SFMTA_casestudy6.jpg SFMTA 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2014-11-06 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415312624525-Q237Q5AAFFVR1MLR9LJW/EPindex+copy-04.png One Thread https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407945802285-70ZTCZ7JB7IRTXZR9XDH/image-asset.jpeg One Thread https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407820218957-M0X98W25XLYUFWEH36WA/image-asset.jpeg One Thread https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407945189033-X1E6LQXFLW1PP9N6XOVL/image-asset.jpeg One Thread https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407820399961-HGCUU4INIYD2QRZT9EG1/image-asset.jpeg One Thread https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407820470301-AE2O4QX4AG47TH981VQE/image-asset.jpeg One Thread https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407945615533-CQC2R57U0VRWV5SS4V20/image-asset.jpeg One Thread 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https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406528049471-RXGRKPURIMM49UA867KC/image-asset.jpeg Case Study: SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406528183925-6ZAHJ2OH4SNJVM06ZNLK/image-asset.jpeg Case Study: SFMTA I spoke to a variety of stakeholders involved including MUNI operators, commuters, visitors, a transit authority consulting agency, SFMTA employee, and a SPUR representative. With the SFMTA user audience being the entire general public, I encountered many different opinions and user stories. https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406528263185-WHQOZSUCTNZDN88R4CLL/image-asset.jpeg Case Study: SFMTA In addition, I wanted to look into some transportation agencies that were well regarded by the local community and were seemingly efficient in providing information to their users. Some stand out cities were London, Paris, and Berlin. https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1406528134792-8IJP4952ATAOEX6MVO17/image-asset.jpeg Case Study: SFMTA Muni is one of the oldest transit systems in the world, established in 1912, and also one of the greenest transit fleets. It is part of San Francisco’s identity, yet due to sluggish service and accommodating to an ever-increasing city population, their reputation and brand integrity has been compromised. http://www.elisepescheret-design.com/connect daily 0.75 2014-08-10 http://www.elisepescheret-design.com/sfmtapart3 daily 0.75 2014-11-06 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415312117541-T6RA6RWW94KPPMYEUZWP/EPindex+copy-01.png SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407016810891-92OMYCZ4Y3NHAASP7LB7/SFMTA_cover.jpg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407818374158-SE5QC7FQUBW3ICXESJY3/image-asset.jpeg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407818502078-9GRIFD7GH4HGB4YE3A63/image-asset.jpeg SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407818578827-BMQEXYLRTZI7N1R4S4HK/image-asset.jpeg SFMTA 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SFMTA http://www.elisepescheret-design.com/ooo daily 0.75 2014-11-06 https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1407792082179-A4LWJ90B6NBCARN5IWFS/image-asset.png HOME https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415313565077-VH1F0E5RAP8ESPWYA13F/image-asset.png HOME SFMTA https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415313685855-Y2WQNIVHQ0SBTPCFQD3Y/image-asset.png HOME TRUE LINK https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415313753460-RXSXR95AVDHFGKQ6FSMP/image-asset.png HOME MS WORD / CITY APP https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415313842786-EPN9CUMWROEYSG35N7BB/image-asset.png HOME FEASTLY https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1415313610964-UZZP64UCRAOPNHKY5A4W/image-asset.png HOME BETABRAND 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challenge brief on Cooper's website for the purpose of exercising my strategic design process. See full brief here. https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1412022857729-GOA0JD0MJQT06TQ7FPQ3/image-asset.jpeg Design Challenge: Cooper https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1412022889195-U9E6AODZ4R3I1JPKCSMA/image-asset.jpeg Design Challenge: Cooper https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1412023596556-L6C3UCT0789A8DD08UC2/Cooper_DesignChallenge4.jpg Design Challenge: Cooper https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1412022972337-K9E76YRWE8DSV0FSFF63/image-asset.jpeg Design Challenge: Cooper https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1412023014299-R48TLKSA3DM7VV3E2M05/image-asset.jpeg Design Challenge: Cooper https://images.squarespace-cdn.com/content/v1/52890be1e4b0ae423467ef79/1412023068469-WUZWLLIVILMRXYODW4BA/image-asset.jpeg Design Challenge: Cooper 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